ARC InstatempMD Campaign
My Role: I acted as art director, copywriter, and designer on this school project. The real-world ARC client picked our team to “win the business” over three other projects.
The Project:
The ARC Instatemp MD is a non-touch thermometer that was attempting to break into the hospital market. At the time, they had limited brand awareness and the target audience lacked a general understanding of how the technology works. My team was tasked with increasing that awareness and converting users of other thermometer devices to ARC.
The Big Idea:
One of the biggest reasons people become medical professionals is to help others. Doctors and nurses want to make their patients feel better, not more uncomfortable with every interaction. The ARC InstatempMD gives them the opportunity to reduce the poking and prodding and instead “Create Untouchable Moments.”
