thinkThin Superfruit & Protein Cakes Campaign
My Role: I acted as art director and designer for this project.
The Project:
thinkThin’s main selling point is that all of their products have high protein and low sugar, yet still manage to taste good. We discovered that consumers of this product are almost always on the go and are busy striving to be their best selves. Our goal was to show them how thinkThin could fit into their crazy schedules.
The Big Idea:
Enter Grace and Mia. We created these two goofy characters to stand in for the “every woman” who has stuff to get done and not enough time to do it. They don’t take themselves too seriously, but when it comes to their food, they certainly do. Smart and filling snack choices are easy when you Have A Think.
