Meyenberg Goat Milk Print Campaign & Packaging Design
My Role: Art direction and design from start to finish. I worked with an illustrator to create custom art for the package inspired by the company’s Swiss roots.
The Project:
The primary objective of this project was to establish goat milk as a superior alternative to cow’s milk. We found that most people didn’t even know that goat milk was an option let alone that it is much easier on the stomach for people with lactose sensitivities (hi, that’s me). We also wanted to make it a priority to keep appetite appeal top of mind as those who aren’t used to drinking goat milk might have negative preconceived notions about the taste.
The Big Idea:
This campaign is inspired simply by the fact that goat milk can solve real consumer problems. Now bloating and discomfort related to dairy are problems of the past. Concerned about artificial additives in non-dairy milks? Meyenberg goat milk to the rescue.
