Soul Catcher Wine Key Art
My Role: Art direction and custom logo treatment design. I worked directly with CG artists at production house Taylor James to create each element from scratch.
The Project:
Our clients asked us to create key art and a visual style guide they could use to help sell their new bottle of wine to stores around California. It was very important to the wine makers that we take inspiration from the uncertain nature of Paso Robles where each bottle of Soul Catcher is made.
The Big Idea:
The unpredictable weather of Paso Robles inspired me to create a “perfect storm” of sorts and bring the art on the Soul Catcher bottle label to life. My goal was to visually communicate that each bottle of wine perfectly harnesses all of Earth’s elements to create a flavor profile like no other.
